NOOMA Properties
About

We show our working.

Dubai real estate runs on confident numbers with nothing behind them. NOOMA was built to be the opposite — every figure sourced, every gap declared, and a licence number you can check in ten seconds.

What we do

A small number of projects, known properly.

We are a buying and selling brokerage registered in the Emirate of Dubai. Rather than list everything, we follow a short list of developments and publish the entire file on each: what is sold, what it costs, which regulator governs it, and what the public registers say about the land around it.

Sourced, not asserted

Every figure on a project page carries a source at the bottom of that page. Where we worked something out ourselves, we say it is ours and show the arithmetic.

Gaps in plain sight

Each listing has an open-items block: the handover date we have not had confirmed, the payment plan not yet published, the permit still pending. It is the first thing most brokers hide.

Government registers, not rumours

Plot boundaries, permitted building heights and construction status come from the Dubai Development Authority’s public register — which is how we can tell you that the empty plot beside a tower is permitted to 43 storeys before you buy the view.

Someone to ask

Ana, our concierge, is given the same dossier — including the open items — and is instructed to say “we have not confirmed that” rather than pick the more attractive figure.

The promise

Four things, in writing.

  • No bait listings. Every home you see is real and available. The day it sells, it comes down.
  • Real prices, no games. The number on the page is the number, data-backed rather than inflated to reel you in and negotiate you down.
  • The full cost, upfront. The 4% Land Department transfer fee, agency fee and service charges — before you fall in love, not after.
  • Advice, not pressure. We will tell you when a deal is not worth it. The job is the right home, not any sale.
The team

Who you will actually deal with.

A small firm on purpose. You get a partner, not a rotating desk.

JP Vanderhart
Founding Partner
LinkedIn →
Eyal Ashur
LinkedIn →
Credentials

Check us before you trust us.

NOOMA PRIME PROPERTIES L.L.C — a Dubai mainland company with a DET commercial licence and RERA registration 63460 for real estate buying and selling brokerage.

RERA 63460Scan to verify with DLD

Scan it and the Land Department confirms the registration directly. Our Terms set out exactly what that licence covers and what it does not.

About NOOMA

Straight answers.

Is NOOMA a licensed brokerage?
Yes. NOOMA PRIME PROPERTIES L.L.C is a Dubai mainland company with a DET commercial licence and RERA registration 63460, for the activity of real estate buying and selling brokerage. The registration can be verified directly with the Dubai Land Department using the QR code in our footer — we would rather you checked than took our word for it.
What makes you different from a portal like Bayut or Property Finder?
A portal shows you everything and tells you nothing. We follow a small number of projects and publish the whole file on each one: the payment plan, which regulator governs it, what the government register says can still be built next door, and an explicit list of what we have not been able to confirm. A portal has more listings than we ever will. We have more of the story.
Why do your listings show an 'open items' list?
Because every off-plan listing has gaps, and the usual practice is to print one confident number anyway. During research on one project the aggregator sites disagreed on the handover year, the unit count and the bedroom mix, and every one of them showed a single figure with no caveat. We print the disagreement instead. If a page of ours has an empty open-items list, it means we genuinely have everything — not that we stopped looking.
Where does your market data come from?
Official registers rather than competitor scraping. Plot boundaries, permitted heights and construction status come from the Dubai Development Authority's public plot register. Advertising permits come from the Land Department's Trakheesi system. Where we have derived a figure ourselves — a price per square foot, for instance — we say so and show the arithmetic, so it is never mistaken for the developer's own number.
Do you charge buyers a fee?
The commission structure is agreed in writing before anything is signed, and it differs between a resale purchase, an off-plan reservation and a sale you instruct us on. Ask us for it up front — we would think less of a brokerage that would not tell you.