NOOMA Properties
Selling with NOOMA

Sell it like it’s yours.

Most sellers in Dubai are told a number and never told how it was reached. We do it the other way round: you get the workings first, and the number after.

Market assessment

A number you can check.

Within 48 hours of talking to us you get a confidential written assessment: what comparable homes have actually transacted at, what is competing with yours on the market today, and the band we believe will sell — with the reasoning attached.

What it is

Our read of where your property sits, based on recorded transactions and live competition. It is the same working we would want if we were selling our own home.

What it is not

It is not a certified valuation. Valuation is a separately regulated activity in Dubai with its own RERA registration, and we do not hold it. If a bank or a court needs a formal valuation, you need a registered valuer and we will point you to one.

Any broker who calls an estimate a valuation is either careless with the word or with the regulation. Both are worth noticing before you hand over your property.
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The process

Six steps, in the order they happen.

Nothing here is unique to us — it is how a Dubai sale works. It is written down because most sellers find out step four exists on the day it blocks them.

  • 1. Assessment. We look at recorded comparables and live competition, and come back with a band and the reasoning.
  • 2. Form A.The Land Department’s own agreement between you and the brokerage: asking price, commission, term. Nothing is marketed before it is signed.
  • 3. Trakheesi permit. The advertising permit, per listing. Its number goes on every advert.
  • 4. Marketing and viewings. Photography, the listing, the portals, and qualified viewings — not a parade of tyre-kickers.
  • 5. MOU and deposit. Buyer and seller sign, the buyer places a deposit, and the terms are fixed in writing.
  • 6. NOC and transfer. The developer issues a no-objection certificate, then buyer and seller attend a Land Department trustee office and the title moves.
Why us

We show our working.

On our own listings we publish an open-items block — the things we have not been able to confirm — beside the things we have. A brokerage willing to print what it does not know is a brokerage you can believe on the things it does.

See it on a live project page before you decide whether that is the way you want your own property represented.

Selling in Dubai

Straight answers.

Do you value my property?
No — and be careful with any broker who says they do. Valuation in Dubai is a separately regulated activity with its own RERA registration for valuers. Our licence covers buying and selling brokerage. What we give you is a market assessment: what comparable homes have actually transacted at, what is competing with yours right now, and the price band we believe will sell. If you need a certified valuation, for a bank or a court, we will point you to a registered valuer.
What is a Form A and why do you need one?
Form A is the agreement between an owner and a brokerage that authorises us to market a specific property. It is a Dubai Land Department form, not a NOOMA document, and it records the asking price, the commission and the term. Nothing can be advertised without it, because it is what the Land Department checks before issuing the advertising permit.
What is a Trakheesi permit?
Every property advertisement in Dubai needs a permit issued through the Land Department's Trakheesi system, and it is issued per listing rather than per company. The permit number has to appear on the advert. It is why you will see a permit number on our listings, and why a listing without one is a listing you should ask about.
What does it cost to sell?
Three things are separate. The agency commission, agreed in the Form A before anything is marketed. The Dubai Land Department transfer fee of 4% of the sale price, which is customarily paid by the buyer but is negotiable and should be settled in writing. And, if your property is mortgaged or still with the developer, clearance or NOC fees that vary by lender and developer. We put all three in writing before you sign anything.
How long does a sale take in Dubai?
The marketing period depends entirely on price and property. The transfer itself, once buyer and seller agree, is usually a matter of weeks: an MOU and deposit, a developer NOC, then a transfer appointment at a Land Department trustee office. A mortgage on either side adds time, because the bank's own process runs alongside.
Do I have to sign exclusively with one agency?
No. An exclusive Form A gives one brokerage the sole right to market for a fixed term; an open listing lets several market at once. Exclusivity usually buys more effort and a tidier story in the market, but it is your call, and we will tell you honestly which we think suits your property rather than pushing the one that suits us.